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Audi unveils first fully EV Sportback and Avant


Audi A6 e-tron to redefine upper midsize segment


By Reuben van Niekerk on 21 Aug 2024

Following on from the Audi A6 e-tron concept, which was unveiled in 2023, Audi have lifted the covers off the A6 e-tron as a Sportback and Avant, Audis first purely electric model available as a Sportback and Avant.

The design is clean and focusses on dynamism, progressiveness and elegance. The front end is harmonious and expressive while slim daytime running lights, and a wide grille make it appear flatter and wider on the road. A black mask surrounds the closed and inverted single frame, reflecting the distinct design language of the e-tron models. The main headlights and functional elements such as ADAS sensors and air intakes are integrated into a dark mask, making them almost invisible.

A dynamic roofline rests on a powerful foundation with a low ride height. The rear conveys a mixture of sporty elegance and full power where clean architecture, combined with a three-dimensional light strip gives the A6 e-tron clarity. A striking spoiler and eye-catching rear diffuser emphasise the sporty and dynamic look of the rear.

Innovative lighting technology

The Audi A6 e-tron is a showcase of Audis leadership in lighting design and technology. Upfront digital daytime running lights with LED technology are available as an option as well as second-generation digital OLED rear lights.

With 45 segments per digital OLED panel, the rear of the A6 e-tron has evolved into a display that enables car-to-x communication and increases road safety. Proximity detection has been expanded to include a communication light which warns other road users of accidents and breakdowns via integrated warning symbols.

Second-generation digital OLED rear lights feature ten OLED panels with 450 segments that utilise a specially developed algorithm to generate a new image several times per second.

Upfront the active digital light signature is created by the algorithms interaction with twelve dimmable segments. At the rear, all digital OLED segments are used for this purpose.
With eight digital light signatures of the newly designed digital daytime running lights that form part of the Matrix LED headlights and in the digital OLED rear lights 2.0, drivers can personalise their A6 e-tron in a completely new way.

An interior geared towards users needs

The interior of the A6 e-tron is consistently geared towards users’ needs with a three-dimensional and high-contrast design deliberately placing elements in the foreground or background, creating a special architecture that is tailored to occupants in terms of design and ergonomics.

The MMI panoramic display, with its curved design and OLED technology consists of the 11.9-inch Audi virtual cockpit and the 14.5-inch MMI touch display which together with the 10.9-inch MMI front passenger display forms a digital stage with a visually clear design.

Audi are also taking a significant step forward in display technology with the optional second-generation augmented reality head-up display which reflects a large, tilted image plane across the windshield towards the driver showing relevant information such as speed, traffic signs, assistance and navigation symbols.

The interior creates a homely ambience thanks to a soft wrap that extends from door to door across the entire panel width. Materials utilised were selected from a functional perspective and ensure a clear design differentiation of the various areas that make up the interior. For example, comfort areas are designed with generous surfaces and soft materials.

The displays for the exterior mirrors are located inside the doors, creating a digital wrap that extends from mirror to mirror across the entire digital instrument panel.

The infotainment system utilises Android Automotive OS as its operating system, which also facilitates over the air updates ensuring that the latest Audi connect services and enhanced e-tron route planner are always up to date. In addition to improved and more intuitive touch operation, the new display and operating concept addresses global trends toward interaction, including voice control.

A wide variety of driver assistance systems assist in making everyday life easier and significantly safer. This includes adaptive driving assistant, park assist plus, a reversing camera, traffic sign-based speed limiter, camera based traffic sign recognition, adaptive cruise control, park assist plus with distance display and distraction and drowsiness warning.

Impressive range and charging performance

Powerful, compact and highly efficient electric motors as well as a lithium-ion battery consisting of twelve modules and 180 prismatic cells with a total gross capacity of 100kWh ensure a range of over 750km. With a system output of up to 270kW in the new A6 Sportback or Avant e-tron, both models are able to provide the sporty driving experience that Audi is known for. The Audi A6 e-tron performance accelerates from 0-100km/h in 5.4 seconds on its way to a top speed of 210km/h.

The Audi S6 Sportback e-tron ups the ante with a system output of 370kW or 405kW with launch control which allows for a 0-100km/h sprint time of 3.9 seconds.

Local availability

The Audi A6 e-tron Sportback is under consideration for South African introduction in the middle of 2025.

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