Price and Market Positioning
Another surprise. Volkswagen says, despite aping the expensive CLS Benz, this car has no direct rivals – only peripheral competitors. When looking at the price and package, anyone will agree that this is a great buy. 2.0TDI DSG starts at R348 745, 2.0TSI manual and Tiptronic R353 900 and R365 400 respectively. The V6 range-topper will be R451 260, containing a lot of added spec over the 4-cylinder models. All these prices are only a few grand more than the smaller, older, conservative Passat.
Rivals
Volkswagen says the peripheral rivals would be traditional coupé ranges but prices and the 4 doors groups it with midsize exec sedan rivals like Alfa Romeo 159, Audi A4, BMW 3 Series, Honda Accord, Lexus IS and Mercedes-Benz C-Class. Size-wise it is comparable to Audi A6, BMW 5 Series, Cadillac CTS, Lexus GS, Mercedes-Benz E-Class and CLS. |
Favourite Line from Media Release
“The concept and the design of the CC are fresh and a new direction beyond the mainstream. ”
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